# Replies > Replies is an AI tool that drafts responses to Google Business Profile reviews in a business's own voice, with approval rules by star rating. - Website: https://replies.launchmatic.net/ - Status: in development (waitlist open, no public release yet) - For: restaurants, clinics, shops & local services - Price: $9 /month (founding price); optional one-time $9 refundable deposit reserves a founding spot - Built by: Launchmatic (https://launchmatic.net/) - Contact: hello@launchmatic.net ## What it does - **Drafts that sound like you:** Set your tone once. Every draft mentions what the customer actually said, not a canned template. - **You stay in control:** Auto-post replies to 4–5 star reviews, and send anything critical to you for review first. - **Daily digest:** One email a day with new reviews, drafts waiting for approval, and your rating trend. ## Planned plan - 1 Google Business Profile location - Unlimited AI-drafted replies - Approval rules by star rating - Cancel anytime ## FAQ ### Why do review replies matter? Responding shows future customers you care, and Google encourages businesses to reply to reviews. ### Do you post anything without my approval? Only if you turn on auto-posting, and only for the star ratings you choose. ### When does it launch? We're building it now. Waitlist members get first access and the founding price. ## Links - [Landing page](https://replies.launchmatic.net/) - [Pricing](https://replies.launchmatic.net/#pricing) - [Launchmatic](https://launchmatic.net/)